Somebody Still Has To Sell It

by Jane Sehr

The audience is anywhere they want to be, watching on whatever device they like at whatever time they choose. And the advertising is moving right along with it. It’s delivery can slice, dice, engage and interact.

But it still takes a salesperson and fundamental sales skills to turn all the technology into revenue. The irony here is that with all the changes, all the advances, all the options, it will ultimately come down to two people–the salesperson and the decision-maker–sitting across from each other just as it always has.