Some More Packaging Ideas for May

by Jane Sehr

Mother’s Day. Doesn’t matter if you call her Mother, Mommy, Mom or Mum, more than $14.1B is spent each year on flowers, jewelry, clothing and spa services for mom each Mothers Day. So, do you have a Mother’s Day Package out there yet?

If not, you’ve still got a little time, but only a little. Here’s some fast ideas. Target spas with a “Spa For Ma” package. Or come up with a “Fun for Mum” package for restaurants, theaters, jewelery stores, florists and beauty salons.

Mother’s Day may be only one day, but if you get a package on the street now, it can mean a whole month’s worth of advertising revenue for you.

May Is Motorcycle Safety Month. There’s a free PSA available from the American Motorcycle Association. Download the PSA and drive traffic to the dealership with a motorcycle safety class. Tag PSA’s with event details and run them in conjunction with a paid buy.