May Packaging Ideas

March 23, 2010 No comments yet

Some More Packaging Ideas for May

by Jane Sehr

Mother’s Day. Doesn’t matter if you call her Mother, Mommy, Mom or Mum, more than $14.1B is spent each year on flowers, jewelry, clothing and spa services for mom each Mothers Day. So, do you have a Mother’s Day Package out there yet?

If not, you’ve still got a little time, but only a little. Here’s some fast ideas. Target spas with a “Spa For Ma” package. Or come up with a “Fun for Mum” package for restaurants, theaters, jewelery stores, florists and beauty salons.

Mother’s Day may be only one day, but if you get a package on the street now, it can mean a whole month’s worth of advertising revenue for you.

May Is Motorcycle Safety Month. There’s a free PSA available from the American Motorcycle Association. Download the PSA and drive traffic to the dealership with a motorcycle safety class. Tag PSA’s with event details and run them in conjunction with a paid buy.

One Tournament, Two Scenarios

March 12, 2010 No comments yet

The Masters Tournament is April 8th and it could prove very lucrative for cable ad sales. Or not.

Are you betting Tiger will be there and pricing it accordingly? Or are you playing it safe and keeping rates in line?

Is there a right answer to pricing and pitching this year’s Master’s Tournament?


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